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Polestar x BVB | Arrival of the star | Polestar

le août 05, 2025

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Polestar set to arrive in France in 2025 and Stéphane Le Guevel appointed Managing Director

GOTHENBURG, SWEDEN – 20 January 2025. Polestar, the Swedish electric performance car brand, announces today its official arrival in France, planned for the summer of 2025. Already present in 27 countries across three continents, the brand continues its international expansion with the goal of promoting and accelerating the shift to 100% electric mobility. The brand will establish itself in France with an agency distribution model, relying on several existing partners from the Volvo network. Vehicles will be available both online via the Polestar website and in showrooms that the brand will open in several cities across the country. Stéphane Le Guevel has been appointed Managing Director of Polestar France, effective February 2025. With over 30 years of experience in the automotive industry, he spent much of his career at Stellantis, holding various leadership positions in different countries. His expertise in launching brands in new markets will be a valuable asset in...

Polestar 3 enhanced with new features and complimentary hardware upgrade

Latest over-the-air (OTA) update adds extra features and software stability and for selected devices, digital key capability to Polestar 3 Polestar committed to comprehensively upgrade its vehicles throughout their lifecycle with intensive OTA program Ninth software update since 2024 launch, adding new features and enhanced software stability to Polestar 3 Polestar 3 model year 2026 to benefit from NVIDIA DRIVE AGX Orin processor with complimentary hardware upgrade for existing customers GOTHENBURG, SWEDEN – 20 February 2025. Polestar is continuing with its commitment to comprehensively update the Polestar 3 throughout its lifecycle. Since delivering the first customer Polestar 3 in June 2024, the Swedish brand has implemented nine software updates to its flagship SUV, while across its three-car range it has delivered over 30 OTA software updates since launching the Polestar 2 in 2020. This most recent OTA sof...

Polestar 2 updated with new features, including upgraded processor chip and Bowers & Wilkins audio option

GOTHENBURG, SWEDEN – 2 April 2025. Polestar introduces a model year 2026 update with new features and technology to Polestar 2. The updates include an upgraded processor chip, improving the performance of the car’s infotainment system and a new top-tier audio system option from Bowers & Wilkins. Polestar 2 model year 2026 is now available to order in Europe* via Polestar.com, with additional markets to follow throughout the year. Polestar 2 receives a Qualcomm Snapdragon processor chip, supporting quicker download speeds for in-car apps, faster reaction times within apps and actions, improved centre display responsiveness, and smoother performance within its infotainment system overall. Offered as an additional upgrade, Polestar 2 can now be equipped with Bowers & Wilkins for Polestar. This high-end audio system comprises 14 speakers, with a total output of 1,350 Watts. Key features include Tweeter-on-Top technology for improved clarity an...

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