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The pursuit | Polestar

le janvier 20, 2025

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New Polestar Concept BST makes its global debut at Goodwood Festival of Speed

GOTHENBURG, SWEDEN – 11 July 2024. Polestar (Nasdaq: PSNY) is once again at Goodwood Festival of Speed showing its expanded model line-up with the new Polestar 3 and Polestar 4 electric SUVs joining the Polestar 2 centre stage. Star of the show is the Polestar Concept BST, making its global debut at the famous motoring festival. In the first glance paddock the Polestar 3 and Polestar 4 are joined by the Polestar 6 Concept, marking the dynamic debut for the electric roadster concept. Thomas Ingenlath, CEO of Polestar said: “Now we are a brand with three models in production, it’s great to see them here together for the first time at a global event. Goodwood Festival of Speed is full of the most exciting cars and the most enthusiastic crowds, so it’s the perfect place for us to tease our Polestar Concept BST. This car is a demonstration of how far we can push our performance brand - Polestar turned up to 11, if you will - and a demonstration of how we coul...

Polestar set to arrive in France in 2025 and Stéphane Le Guevel appointed Managing Director

GOTHENBURG, SWEDEN – 20 January 2025. Polestar, the Swedish electric performance car brand, announces today its official arrival in France, planned for the summer of 2025. Already present in 27 countries across three continents, the brand continues its international expansion with the goal of promoting and accelerating the shift to 100% electric mobility. The brand will establish itself in France with an agency distribution model, relying on several existing partners from the Volvo network. Vehicles will be available both online via the Polestar website and in showrooms that the brand will open in several cities across the country. Stéphane Le Guevel has been appointed Managing Director of Polestar France, effective February 2025. With over 30 years of experience in the automotive industry, he spent much of his career at Stellantis, holding various leadership positions in different countries. His expertise in launching brands in new markets will be a valuable asset in...

Polestar announces 2024 Design Contest 'Hot Wheels' winner

GOTHENBURG, SWEDEN – 9 December 2024. Polestar, the Swedish electric performance car brand, has announced the winner of its 2024 Design Contest. This year's contest, held in collaboration with the legendary automotive brand Hot Wheels, invited contestants to submit designs inspired by its renowned 1:64 scale and Polestar’s distinctive design language. Shashank Shekhar, a professional designer from India, won first prize for his rugged off-roader, ‘Polestar TRX’. The concept, with its exaggerated proportions and sleek surfaces, presents a bold interpretation of Polestar's normally subtle design philosophy. The design becomes the first Polestar to be included in Hot Wheels toy car series, with the die-cast collectable available for consumers in the summer of 2025. “I'm thrilled to win. This will be the first design in my career to be produced, so it's a big deal for me. I never thought that someday, something I have created would end up as a Hot Wheels c...

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